You need to read less and think more!

This blog is about getting stoked and getting worthwhile things done. There is a sea of useless information bombarding you, and this is a desert island where you beach your boat and build a hut. There are also some clever little construction tricks to be presented.



Monday, December 25, 2017

Setting genius free with deconstruction.

To be humble is not to think less of yourself. It is to think of yourself less. The default mindset for most of us seems to be ourselves as the center of the universe. It takes some life to knock that loose and to realize how big the world is compared to you. 

Humility is almost universally venerated. The greatest people you have met had a combination of excellence and humility. I am arguing here that excellence demands humility (though many lose their humility upon achieving excellence). 
Proof by contrapositive: Spose’s 2010 video for “I’m Awesome” linked here.

What’s all that got to do with craftwork and polishing concrete? 

Well, let’s start with saying “I was wrong.” about cap-polishing. Cap-polishing is where you polish concrete without grinding the creamy part on top off. I used to argue that it was the way-to-go because the “cap” was the prettiest, hardest part of well-finished concrete. So, expending the effort and tooling to grind it off only made sense if you were working for a nationwide account where they needed all the floors to look the same despite various qualities of concrete placement. I used to argue that high-end residential had better slabs to start with, so therefore we didn’t need to trouble ourselves with processing concrete with coarse abrasives as a first step. I was wrong.

I have come to find out slabs suitable for polishing without grinding only happen about 40% of the time for us anymore - and we frankly dominate the high-end residential market around us. That means that 3 times out of 5, following our default process would lead to a concrete floor that was not as good as it could be. For other polishing companies, I imagine that 40% is even lower (I clearly lack humility, too).

Luckily, our business model is one of decentralized decision making. We write detailed game-plans for our artisans to add to. We empower them to make it something they are proud of. And come to find out, more often than not, they are starting the process with tooling coarse enough to expose the fine aggregate of the concrete.

Upon being confronted by my misconception, I aggressively sought knowledge about the craft of polishing concrete…again. This is what got us to 15X what we were 11 years ago, but frankly I had gotten complacent. So I got back to 4-hour blocks of heavy reading and I discovered that some people had made a better mousetrap when I wasn’t looking. Better liquid compounds had been devised for wet polishing, and most importantly methodologies around profilometers had been devised. That is, people had figured out how to use meters that test scratch pattern to eliminate guess-work in concrete polishing. 

I remember in 2011 or so Jim McArdle (formerly of 3M) hipped me to the idea of RA and RRMS, (mathematical descriptions of scratch patterns as roughness average and roughness- root mean square). This made a ton of sense to me then, and I naively asked how hard it would be to make a meter to figure RA and RRMS. T-meters (the devices that measure scratch patterns) have actually been around for decades in manufacturing - the implementation in polished concrete just took some time.


American Poet Russ Rankin (lead singer of Good Riddance) once poignantly wrote “Beware the  opulence inherent in confusion.” Indeed. When standards are unclear, our egos and pride are free to grow unfettered. Herein lies the challenge of change. Of the 20 or so artisans that claim element7concrete their team, the best may not quickly abandon their little tricks in favor a scientific approach to this craft. Everyone needs to feel significant, and deconstructing one’s “genius” may leave that need exposed in a good craftsman. 

I’ve seen this impulse to convolute from “Industry experts” (people that know enough about decorative concrete to write but lack the heart to drive actual projects). If they can’t easily detach from their identity as a concrete guru, certainly the guys on my team that do nothing other than polish concrete are going to push back on a systematic approach - however better it may be. 

So once again, my job is psychological: getting proud workmen to abandon their bag of mysterious tricks for a proper decision tree. Thank God I am a masochist who thrives on such tasks. 


What magic do you do that you are afraid to deconstruct? Can you imagine looking at yourself nakedly after stripping away the mystery of your own genius? You know you are more than what you do, right?

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