Like Walter White, we make it, but we don’t take it.

Not methamphetamine. Market share.  Recently element7concrete started placing concrete, and it has made some of our friends uncomfortable.  Here’s why these kinds of things are good in general [that means in your world as much as ours]

There are two mindsets in the market: abundance and scarcity.  As a gawky 14 year old at Watertown High School in South Dakota I was told that “The basic economic problem is scarcity: unlimited wants vs. limited resources”. With all due respect, the real economic problem is having your ideas around money shaped by a government employee that makes around $30,000/year.  

Click here for Ricky Bobby's 8 second explanation of "With all due respect".

Scarcity is a myth.  Man's creative work is what brings forth "Resources", and the limits of human resourcefulness is nowhere near known. It is bigger than you can imagine right now. 

In reality, the universe is expanding on all levels: planets, bio-mass, human population, human knowledge, and of course the markets. Remember the smartphone market before the iPhone?  How about the tablet market before the iPad? Anyone still seriously worried about us running out of sources of energy?

Back to concrete. For the better part of a decade, many local concrete contractors have recommended element7concrete to their customers because we break ourselves to make them look good. Before element7concrete flooring, plans specifying stained concrete flooring was bad news.  It meant their work would be scrutinized. Now it means their work would will be celebrated. Our customers learn to appreciate concrete for what it is, and everybody wins.

Before element7concrete placement, concrete was a commodity. Now it will become commissioned craftwork. We are detail guys. We will not squeeze out old concrete companies on parking lots and house slabs. We will attract customer they don't want - customers that want [and will pay for] attention to detail. We will create massive value in good work. Remember coffee before Starbucks? It sucked compared to coffee now. Howard Schultz was inspired by how good coffee could be. We are inspired with how good concrete can be. By the Grace of God, we will elevate concrete like they elevated coffee. Thank you so much for reading this. Please spread the word.