Why it's worth doing.

There are two things that really drive us at element7concrete.  What drives my work for my team is the ethos of rebuilding the artisan class of America.  What drives our artisans' work for our customers (and what we will discuss here now) is making floors that will still be in use and looking good when we all have grandchildren.

This was punctuated for me recently when I read that last year alone, over 4.6 billion pounds of carpeting wound up in landfills.  That is not sustainable.  And by that I don't mean "That doesn't jibe with our idea of sustainable construction".  I mean that is clearly not a pattern we can afford to sustain.

This past week, we tore out carpet and polished and stained a floor in our local fire department's training room.  The waste of the tear out was substantial, but as I reflect on the job now, I thank goodness the cycle was broken.

 Concrete flooring is still a bit of a niche product.  This project was won because the fire chief had stained concrete floors in his last two homes and knew first hand how clean it is, how easy it is to take care of, and how the imperfections and nuances become the best parts over time.  Because of him being savvy, our town will not have to replace that floor again:  not when my kids are paying taxes, maybe not when my grandkids are paying taxes.  I think that is pretty cool.